Anne Chen, the visionary behind Xinsu, was born into a family of merchants. For generations, her family thrived in trade, engaging in diverse businesses and mastering the art of negotiation. Growing up in such an environment, Anne naturally developed a sharp business acumen and a passion for commerce. Business discussions and trade negotiations were a part of daily life, and Anne absorbed every lesson like second nature.

After graduating with a degree in Business English, Anne set out on her journey to carve her own path. She joined a factory to gain hands-on experience and deepen her understanding of manufacturing. For two intensive years, Anne worked on the shop floor, learning everything from material procurement and pricing strategies to the intricate details of production, processing, and sales. Immersing herself in every production detail, she built a strong foundation in product knowledge and operational efficiency.

This hands-on experience was pivotal. It not only equipped Anne with technical knowledge but also gave her an edge in communicating effectively with clients. She understood production timelines, challenges, and possibilities—enabling her to negotiate efficiently and provide solutions tailored to client needs.

With 17 years of experience in the industry, Anne Chen established Xinsu, a brand built on precision, customization, and reliability. Xinsu offers top-quality coroplast sheets, packaging boxes, and tailored solutions to meet the growing demands of businesses worldwide.

Anne’s journey—from a student of business to a factory expert and now a global entrepreneur—reflects her dedication to delivering value, innovation, and trust. Today, Xinsu stands as a reliable partner for businesses across America, Europe, Africa, and Japan, helping clients overcome material challenges and achieve their project goals efficiently.